After locking down your skincare basics, we’re talking about serums. Or what we like to call our skincare superheroes.

Just a few years ago, we got through our routines totally fine without serums. Now, our beauty cabinets feel incomplete without them. What makes them so great?

Serums are products with targeted formulas and ingredients that boost your skincare routine and help you achieve a specific goal quicker – whether that’s getting brighter skin, treating acne, or fighting the signs of aging.

You apply serums after cleansing and exfoliating or toning and before putting on moisturizer. You can layer serums, starting with the lightest consistency and building up to the heavier ones.

When using two or more serums in your skincare routine, read up on the ingredients and make sure that you don’t combine ingredients that may potentially damage your skin. For example, Vitamin C and retinol serums are unstable and may react negatively with other ingredients.

Which serums are right for you? Read on and find out!


For Acne-Prone skin

Look for ingredients like vitamin C, retinol (both enhance skin’s repair process and reduces inflammation), zinc (regulates oil production), and salicylic acid (unclogs pores).

Today’s Skin recommends:


For Dry skin

Ingredients like niacinamide (improves skin elasticity), glycolic acid (gently exfoliates skin), and hyaluronic acid (retains moisture) are the best bets for your skin type.

Today’s Skin recommends:


For Dull or Uneven skin

Ingredients like Vitamin C (helps increase collagen production), green tea extract (an antioxidant that promotes cellular repair and healing), and alpha arbutin (reduces melanin production) help to reduce dark spots and work to give you clear and glowing skin.

Today’s Skin recommends:

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