When it comes to beauty, no one knows dewy like the Koreans do. Unconvinced? Just take a look at any K-Drama heroine or K-Pop girl group and marvel at their smooth, crystal-clear complexion topped with a radiant lit-from-within glow. With their focus on prioritizing skincare over makeup (let’s be real—there’s no way you haven’t heard of the infamous 10-step routine), Korea has become a holy grail of some sorts for beauty fanatics around the world. Thankfully, there’s no need to book that ticket to Seoul just yet, as select Korean beauty brands have now become available on local shores! Check out these six cult-favorite K-Beauty brands that will undoubtedly find a home in your kikay kit.


It may be tempting to go for the brights and try out the shimmery palette shades, but when it comes to day-to-day makeup, every girl knows you can’t beat the go-to reliability of nudes! This is exactly the beauty philosophy of 3CE, a cosmetics company with an array of flattering hues that enhance your inner radiance instead of masking it. Busy babes will love their Velvet Lip Tints, a multipurpose product that you can apply on your cheeks and lips to add the most subtle hint of color!

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Banila Co

Wondering how you can get poreless glass skin just like your favorite K-Drama heroine? Pro tip: take your cleansing seriously! Banila Co’s cult-favorite Clean It Zero oil cleanser melts away all the impurities tucked away inside your pores, leaving you with a flawless glowy base that everyone will ooh and ahh over.


There’s a reason why COSRX has amassed quite a notable following, and it’s not just because of their oh-so-cute color-blocked packaging. The millennial-fave skincare brand focuses on natural ingredients that deliver effective results almost overnight. On the hunt for that elusive chok-chok glow? Considering slathering your visage in snail sludge, via the brand’s best-selling Advanced Snail 96 Mucin Power Essence! If a smoother complexion is what you’re after, you can beat the exfoliating powers of their BHA Blackhead Power Liquid.


Who says beauty has to come at a steep price? Drugstore beauty staple Missha has made a name for itself with its quality products that won’t break the bank. Not a foundation girl? A few dabs of the brand’s lightweight Perfect Cover BB Cream just might change your mind. Or if you’re looking for a luxurious serum to slather on pre-slumber time (minus the exorbitant price tag, of course), check out their best-selling Time Revolution Night Repair Ampoule!


You may moisturize and tone as much as you like, but when it comes to achieving that rosy clear complexion, exfoliation is key. This is something rooted deep in the core of Neogen, a science-backed skincare brand that uses cruelty-free and natural ingredients to deliver quick results. You can’t go wrong with their Bio-Peel Gauze Peeling Pads in uncovering a newer, fresher you!

Son & Park

Low-maintenance chicks will surely love Son & Park’s no-fuss approach to beauty. The brainchild of two makeup artists, the brand’s best-seller is the aptly-named Beauty Water, a exfoliating toner infused with willow bark and papaya extract to gently scrub away your skin’s impurities and provide it with the moisture you need to maintain your glow.

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